WR
Win rate
Version
1.0
Updated
Mar 2023
Definition
The share of the Prospects generated in the period that convert to a Closed Won Opportunity in any subsequent period.
Business model
B2B SaaS
GTM Model
Enterprise; Hybrid
Metric expression
-
Metric set
Financials
Unit
S
Metric theme
Revenue
Complexity
Atomic
Owning team(s)
Marketing, sales
Dimension 1:
[Opportunity Dims]
Watching team(s)
Finance, marketing
Periods
Month
Source system
Billing & Invoicing, CRM, ERP
Metric ref
NewMRR
Metric label
New MRR
Inputs
Components
Influences
Outputs
