WR

Win rate

Version

1.0

Updated

Mar 2023

Definition

The share of the Prospects generated in the period that convert to a Closed Won Opportunity in any subsequent period.

Business model

B2B SaaS

GTM Model

Enterprise; Hybrid

Metric expression

-

Metric set

Financials

Unit

S

Metric theme

Revenue

Complexity

Atomic

Owning team(s)

Marketing, sales

Dimension 1:

[Opportunity Dims]

Watching team(s)

Finance, marketing

Periods

Month

Source system

Billing & Invoicing, CRM, ERP

Metric ref

NewMRR

Metric label

New MRR